The Indian cricket team will soon don jerseys with a new sponsor logo — Apollo Tyres. The Board of Control for Cricket in India (BCCI) has confirmed a landmark sponsorship deal that will run till 2027. The development comes after Dream11, the previous sponsor, was forced to exit due to regulatory issues linked with online gaming.
This fresh deal not only strengthens Team India’s commercial presence but also highlights how global brands are eager to partner with the world’s most followed cricket team.
Apollo Tyres Takes Over from Dream11
Apollo Tyres, one of India’s leading multinational companies, has become the official jersey sponsor of Team India. The company will pay ₹4.5 crore per international match, which is higher than Dream11’s earlier deal of ₹4 crore per match.
With nearly 130 fixtures lined up till 2027, the deal is among the most lucrative in Indian cricket’s sponsorship history.
Read Also:- List of Sponsors of the Indian Cricket Team (1993-2025)
Bidding Process and Competition
BCCI had invited Expressions of Interest (EOI) for the new lead sponsor earlier this month. The bidding took place on September 16.
Bidders in the race:
- Apollo Tyres (Winner)
- Canva
- JK Tyre
- Birla Optus Paints (showed interest but skipped bidding)
In addition, some media and consulting firms had also shown interest, but Apollo Tyres ultimately secured the deal.
Apollo Tyres vs Dream11 Deal Comparison
| Feature | Apollo Tyres | Dream11 (Previous Sponsor) |
|---|---|---|
| Sponsorship Duration | 2025–2027 | 2023–2025 |
| Per Match Value | ₹4.5 crore | ₹4 crore |
| Reason for Exit/Entry | Signed after Dream11 exit | Withdrew due to ban on real-money gaming |
| Global Exposure | Men’s team (till 2027, ~130 games) | All formats until contract ended |
Why Dream11 Exited?
Dream11 had been India’s jersey sponsor before Apollo, but the Promotion and Regulation of Online Gaming Act, 2025 forced them to withdraw.
The law bans:
- Advertising or promoting online money-based games.
- Any indirect or direct promotion of betting/gambling-linked brands.
This regulatory setback hit fantasy sports platforms hard, leaving BCCI with no choice but to bring in a new sponsor.
Impact and Global Exposure for Apollo
- For Apollo Tyres: Huge visibility across the globe, as Team India plays one of the busiest international cricket calendars.
- For BCCI: Increased sponsorship revenue (₹4.5 crore per match).
- For Fans: A new look on Team India jerseys, starting from upcoming fixtures.
It is still unclear if Apollo Tyres will also appear on women’s team jerseys during the Women’s World Cup 2025, set to begin later this month in India and Sri Lanka.
Conclusion
The Apollo Tyres–BCCI deal is a milestone in Indian cricket’s sponsorship story. With a higher per-match value than Dream11, the deal strengthens BCCI’s financial muscle and gives Apollo Tyres unmatched global visibility.
As Team India continues its winning streak in Asia Cup 2025, fans will soon witness their favorite stars wearing jerseys featuring the Apollo Tyres logo, marking the beginning of a new sponsorship era.
