The Board of Control for Cricket in India (BCCI) has announced a significant revision in the base price for Team India’s jersey sponsorship, setting the stage for a lucrative three-year deal. The new pricing structure aims to boost the board’s revenues while offering greater visibility to potential sponsors.
Revised Base Price: Key Numbers
| Match Type | Previous Price (₹ Cr) | New Base Price (₹ Cr) | Increase (%) |
|---|---|---|---|
| Bilateral Matches | 3.17 | 3.5 | ~10% |
| Multilateral Fixtures (ICC/ACC) | 1.12 | 1.5 | ~3% |
Key Takeaway:
- Bilateral games remain the most valued property as sponsor logos appear on the front of players’ jerseys, providing maximum visibility.
- ICC and ACC events carry slightly lower valuation as logos are limited to sleeves.
Sponsorship Period & Expected Matches
The upcoming sponsorship deal will run for three years and cover approximately 130 matches, including:
- T20 World Cup 2026
- ODI World Cup 2027
With the revised prices, BCCI expects to earn over ₹400 crore from the deal, with the final number likely to go even higher depending on the bidding outcome.
Bidding Timeline
- Bidding Date: September 16, 2025
- Asia Cup 2025: The new sponsor will not be onboarded before the Asia Cup starting on September 9, as BCCI has ruled out any interim sponsorship arrangement.
Eligibility & Restrictions for Bidders
BCCI has barred certain categories from bidding, including:
- Gaming and betting companies
- Cryptocurrency and online money gaming platforms
- Tobacco and alcohol brands
- Several consumer goods sectors that may conflict with existing BCCI sponsors (e.g., sportswear, beverages, insurance)
This ensures that the new sponsor aligns with the board’s brand values and avoids conflicts of interest.
Why Dream11 Exited
Dream11, the outgoing sponsor, ended its contract early due to the Promotion and Regulation of Online Gaming Act, 2025, which restricts real-money gaming operations in India.
- Dream11’s original deal was reportedly worth around ₹358 crore and was to run until 2026.
- The regulatory changes forced the brand to step back, opening the door for new sponsors.
What This Means for Sponsors
The revised rates signal BCCI’s confidence in the growing commercial value of Indian cricket.
- Sponsors will get premium visibility during India’s packed schedule over the next three years.
- The two upcoming World Cups make this sponsorship window particularly attractive.
Read more: – Top 10 Biggest Cricket Franchise in the World
Conclusion
BCCI’s move to revise the base price reflects the continued strength of Indian cricket as a global brand. The next sponsor will gain exposure across more than a hundred matches, benefiting from high TV ratings and strong fan engagement.
The September 16 bidding will reveal which brand secures this prized spot on Team India’s jersey – a decision that could shape cricket sponsorship trends for years to come.
